After completing its acquisition of Wireless Matrix, leading datacom and satellite solutions provider CalAmp significantly expanded its portfolio of products and solutions. The time was right for a new website — one focused less on showcasing hardware and more on complete, user-centric solutions.

We worked closely with our client to establish a clear, confident voice. We wrote to a carefully crafted site structure that funneled users intuitively from common challenges down to the most relevant solutions — increasing the likelihood of conversions and follow-up calls. The copy lets audiences in a dozen specific industries know CalAmp understands their business.