Wireless Matrix wanted something different to promote its fleet-management software. Teaming with one of our talented design partners, we developed an offbeat and amusing direct mail campaign focusing on the exploits of Stan the driver — tracking his evolution from ultimate slacker to employee of the year.
Our three-part campaign packaged letters, photos and screen captures into a dossier format. We touted the software’s benefits while engaging readers in the mission of tracking the mischievously adventurous Stan. Each mailing moved the story along until Stan was, thanks to Wireless Matrix, fully reformed.