More than just products, Closet America wanted to sell emotions — like the joy their clients feel after a high-quality closet makeover. We worked directly with the company president to develop enticing offers and monthly ad copy.

When Closet America had the opportunity to appear on a home-improvement TV show, they turned to us to help tell their story with a script featuring several company representatives. And we were honored when Closet America’s president asked us to help rally his staff with an inspiring year-end video to celebrate the company’s successes in 2013.