The highest performing network of public charter schools in Washington wanted to celebrate 10 years of accomplishment and kick-start a new decade of growth. KIPP DC enlisted G+A to create an anniversary report that would inspire current and new champions to support their efforts for the long haul. G+A began by creating a tagline and core messaging that would establish KIPP DC as distinct from their national brand. We then developed a publication that demonstrated to prospective donors that KIPP was a model for educational change in our capital.
A year later, KIPP DC enlisted G+A to create fundraising materials of a more specific variety. They sought a campaign prospectus to support a $15 million initiative for new campus expansion and renovation projects. We developed a flexible, modular publication that could be customized for various audiences while in all cases demonstrating why KIPP DC was a smart investment.