Advocacy writing for complex health issues can be a tricky balance: Get too wonky and you lose your audience; oversimplify and you don’t do justice to the subject matter.
G+A got it right with a pair of reports for the American Cancer Society Cancer Action Network (ACS-CAN). Catalyst for Cures vividly profiled 50 years of gains from federally funded cancer research. Staying Well detailed the state-by-state impact of nutrition, fitness and smoking cessation programs supported by the Affordable Care Act’s Prevention and Public Health Fund.
By transforming scientific findings and quantitative data into accessible narratives that blended hard facts and human impact, we connected the dots between federal funding and transformative gains in health for millions.
ACS-CAN presented the reports on Capitol Hill to policymakers, public health and research leaders and people who literally owe their lives to this important work.