MetaCoastal provides year-round managed services to clients in the travel market. The company wanted to improve the quality and consistency of its content to benefit property managers and owners. Seeking writers who could deploy multiple voices and manage a busy workflow, they chose Garfinkel + Associates.

For more than a year, our typical monthly workload featured a spectrum of B2C and B2B communications, including e-mails, web content, blog posts, social media, direct mail, newsletters, press releases and brochures.

Beyond content development, we recommended new tactics to broaden MetaCoastal’s outreach and brainstormed ideas to fill the editorial calendar with a rich variety of promotions and topics. Wherever possible, we optimized the client’s budget by adapting and repurposing content for multiple destinations.

MetaCoastal’s clients noticed the difference. They reported consistent increases in year-over-year KPIs, including booking revenue and triple-digit increases in web visits.