After years of steady growth, the Cal Ripken, Sr. Foundation called for a changeup: a new website, a more energetic brand voice and a correction of “baseball only” misperceptions about their work.

We started by interviewing key personnel. Then our team revamped messaging and tone for over two dozen web pages, emphasizing the foundation’s outstanding youth development programs, growing impact and diverse giving opportunities.

You could say we hit a home run. The Foundation’s communication pros praised the “night and day” improvement in the site’s content.


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