The Affordable Care Act rollout put community health centers in the spotlight: They faced a wave of new patients — who needed both care and insurance — under the nation’s new policies. NACHC needed materials to help its members absorb these new patients and communicate their success in doing so.
First G+A crafted articles for a special outreach and enrollment issue of NACHC’s quarterly magazine. The stories provided useful examples of how centers around the country were meeting the coverage challenge, accessing hard-to-reach populations and working within health networks.
NACHC’s audiences — members, supporters, advocates, partners and funders — also needed a compelling story of the year’s achievements, so G+A took on the organization’s annual report. We worked closely with NACHC to freshen its style and voice, and provided an energy boost to its member engagement efforts.