After a landmark year of increased listenership, tech innovation and expanded offerings, NPR had one challenge left: communicating these accomplishments to its diverse audiences. Having written an award-winning annual report for NPR in the past, G+A was eager to repeat our success and help the network create another strong fundraising tool.
We collaborated with our design partner to conceptualize approaches to the report’s theme at the outset. We fine-tuned our style to mimic NPR’s distinctive voice. And we suggested a variety of visual elements to create a dynamic reading experience. The result impressed even the expert storytellers at NPR and took home Best in Show at Association Media & Publishing’s EXCEL Awards.