CustomInk

Consumer Goods

Overhauling copy for nine versions of a product catalog? No problem. Creating new versions several times throughout the year? Done.

G+A’s team approach fit CustomInk’s challenges perfectly. We developed crisp, emotive headlines, evocative stories and strong benefit statements that drove readers online to design and purchase their own gear. One iteration of the small business catalog alone generated a year-over-year revenue jump of 28%.

Beyond catalogs, we brought flair to concepts and copy for CustomInk direct mail pieces and shipping inserts. And all this success led to a big bonus for us: even more creative consumer products work with the amazing folks at J. Schmid for the likes of Jockey, The Kansas City Steak Company and Legal Sea Foods.

 

 

I’ve worked with G+A since 2001, and they continue to be my favorite resource for copywriting, so I asked them to help revamp CustomInk’s catalog content. The team is smart and fun. They effortlessly capture the right tone for each project. And they’re always on time and on budget. Plus, they are good people.

Julie Johnson / President
CJ Group Inc., Marketing Consulting