The U.S. Institute of Peace prevents violent conflict and guides policy in 51 countries around the world. But because it operates in a field filled with complex nuances, wonky jargon and abstract verbiage, too many of its key audience members weren’t grasping exactly what the organization does.
USIP turned to G+A for clear messaging and strong storytelling to more effectively communicate the value of its work to decision makers. After helping to develop a new flagship brochure, we embarked on a substantial series of fact sheets.
For each sheet, we distilled intricate research and fieldwork into concise, accessible copy. We also worked with designers to create graphic elements that would emphasize key points and grab the attention of busy readers on Capitol Hill.