With 40 million members, AARP’s no small client. Our relationship started in 2004, when we began writing policy pieces for senior leadership. Through the years, we’ve assisted many other AARP branches and divisions with a full spectrum of services: writing, researching, editing, brainstorming and advising.

We’ve helped AARP market its Create the Good and Life Reimagined initiatives, rejuvenate digital content, engage audiences via emails and social media, and share best practices with peer organizations worldwide. We’ve also written several thought-leadership reports to help AARP stimulate marketplace innovations in areas such as health management and caregiving.

For an AARP Safe Driver course, we edited over 100 pages of guidebook content. And we frequently write emails and ads to promote webinars and resources in areas ranging from Medicare to fraud prevention. The numbers tell the story:

• For the fraud team, our December 2022 email warning of scams generated AARP’s highest click rates of the year.
• Our April 2023 fraud email topped those numbers with a 204% increase in unique clicks and a 146% increase in total clicks compared to December.
• And the unique click-through rate for our email promoting a March 2024 Savings and Planning webinar surpassed the previous year’s message by 194% – with 44% fewer deliveries – making it the group’s highest-performing webinar send in three years.