Produce business owners weed through myriad challenges each day to keep their companies flourishing. How could the trade association dedicated to serving them break through the clutter to capture their attention?
The Produce Marketing Association asked us to execute a testimonial-rich campaign concept, “PMA helps my business grow.” Through direct mail, print ads and online videos, we targeted current, lapsed and potential members. For every quarterly campaign, we featured a different PMA member benefit.
The fruits of our labor: a happy client and recognition in the 2012 Association TRENDS All-Media Contest. Judges described our writing as “clear and to the point” and said, “The storytelling is really very strong.”