For years, we helped tell the Owens & Minor story primarily through annual reports and marketing brochures – touting the virtues of the leading distributor of medical and surgical supplies to the acute care market. But as the FORTUNE 500 company expanded, so did our role in its marketing.
Our new scope included a revamp of the O&M website to promote a growing dimension of its business: healthcare supply-chain management solutions. A succession of white papers, articles, case histories, video scripts and sales sheets soon followed.
We now assist with a myriad of projects, pursuing numerous goals, from winning new clients and establishing thought leadership to unifying the company’s solution-based messaging across an increasingly widespread salesforce.