Our ability to make complex medical information easily understandable was a valuable asset when we helped the Cystic Fibrosis Foundation revamp its website years ago. We’ve since edited several sections of the site and incorporated distinct voices, including the advice in an online guide for adults living with CF.
Our most intriguing project was a fiction book to inform middle school-age children that participating in clinical trials can improve cystic fibrosis treatments.We started with a draft written by a CFF research coordinator, which included clinical details and core story elements but needed to be more engaging for young readers.
We fleshed out the characters, developed the story arc and refined the dialogue with a balance of humor, drama and facts. We created a brave protagonist – a busy and conflicted preteen with whom many readers could easily relate. We then chose the perfect design partner to add illustrations and bring the finished story to life.