The Connelly School of the Holy Child, a private school for girls in grades 6-12, needed recruitment and admissions materials that would strengthen their position in a competitive marketplace. G+A had provided exactly what they needed years ago with a striking pair of brochures, and now Connelly wanted a memorable viewbook.

We began with a theme line: Experience the Exhilaration of Excellence. Then we expanded that idea into a welcoming publication designed to resonate with students and parents alike. The interactive book — wrapped in an attractive band holding a No. 2 pencil — prompted readers with questions and invited them to write their thoughts in the pages.