You want longevity? We’ve teamed with healthcare communications specialist Bass Marketing since the mid-1990s. Together, we’ve developed countless direct mail campaigns, print ads and brochures, mostly for the senior living market.
Whether we’re targeting seniors, adult children or referral sources, our materials accentuate what’s distinct about each community, and they routinely hit the mark. For instance:
- Nearly one-third of respondents to a recent open house invitation said they came because of our postcard.
- An upscale community in downtown DC credited our mailer and ad campaign for 10 move-ins in one month — a dramatic jump from the typical two to three.
- Our mailer to promote a falls-prevention course filled all the classes and generated new appointments to visit the community.