SINGULARLY PLURAL

An entire firm of writers working together under one roof as one tight team? Yes, it’s uncommon. But our uniqueness is your advantage. The bigger the task, the harder the challenge, the more we stand out.

  • President

    Steve Garfinkel

    After starting early in journalism (paper route, age 10), Steve earned a master’s in English from Johns Hopkins University and had three jobs that he loved: He was a senior writer at Ogilvy Public Relations, assistant editor of a national medical magazine and a teaching fellow in English at Phillips Academy in Andover. Today Steve oversees all the G+A team’s work, doing a little writing, a little editing and a lot of orchestrating. (And he still reads the newspaper every morning.)

  • Senior Writer

    Steve Herndon

    Steve cut his copy chops 30 seconds at a time, writing ads for clients of a local NBC TV affiliate. In 15+ years at G+A, his prose has persuaded associations to improve their management, foodies to flock to Australian lamb and science stars to use their powers for good. When he’s not stuck on I-270, Steve enjoys reading what other people wrote and watching other people play sports.

  • Senior Writer

    Jill Marquardt

    Jill’s journey to G+A involved a newspaper in Omaha, an ad agency and tech firm in Denver, journalism school, business school and projects in Central America and Africa. While at G+A, she’s written everything from white papers on a wide range of B2B topics to web content promoting hair removal products. An avid traveler, she’s haggled with vendors and enjoyed cheesy late-night programming in five continents.

  • Senior Writer

    Sara Wildberger

    Sara’s background includes writing and editing (and movie reviewing) for publications including the Miami Herald, Washington Post, Baltimore Sun and Washingtonian, as well as their websites. Her G+A projects include two books on public health, a series of magazines for government contractors, a prizewinning annual report and the label for an energy bar. (She’s a distance runner, so she really knows her energy bars.)

  • Senior Writer

    Jesse Potts

    Jesse served as executive editor of a peer-reviewed journal before putting his experience with research, government proposals, analytical reports and fiction to work for G+A. A West Virginia native, Jesse earned his master’s degree in English from The Ohio State University and completed his PhD coursework at the University of Maryland. After work hours you’re likely to find him with his hands in the dirt—or fixing creative meals with local harvests.

  • Writer

    Zohar Rom

    Zohar has driven brand success for countless clients. His awards for writing and directing include the Cable Advertising Bureau’s first-ever Best In Show. He’s an eager learner, always up for a new challenge. When a client asked him to absorb the intricacies  of sumo wrestling, he jumped in with both feet and helped the client trounce the competition. Zohar also dances through life, and on any given weekend you might find him performing with his hip-hop team.

  • Writer

    Cassiel Archdeacon

    Cassiel tried her hand at a variety of writing styles before joining G+A to try her hand at still more. A self-proclaimed DC insider, she has profiled local small business owners for Think Local First DC, contributed to the Washington City Paper’s arts section and provided marketing support to a local real estate advertising agency. When she’s not quietly tapping away at her keyboard, she’s insatiably devouring new experiences in her city.